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Twitter Threatens Legal Action Against Threads Just Days After Launch

10 August 23

Threads is a text-based conversation app debuted by Instagram’s parent company Meta. Threads is closely linked to Instagram – you can sign in using your Instagram username and keep all your followers and verification status.

It is obvious that Threads is designed to be a direct competitor to Twitter. Even Threads release date conveniently aligned with Elon Musk announcing that there are going to be limits to the number of tweets users can read on Twitter per day.

In just 7 hours after initial release Threads reached 10 million new sign ups. As of Friday, Threads already has 30 million users. For comparison it took Twitter four years to get the same number of users. Of course, Twitter was started from nothing and did not have the initial backing of a huge social network like Instagram.

Twitter claims that Meta hired Twitter’s ex-employees who are feeding Twitter’s trade secrets to Meta. Therefore, Meta is unlawfully copying Twitter with their newest venture. 

Elon Musk openly stated that “competition is fine, cheating is not”. Meta’s spokesperson Andy Stone posted on Threads that “no one on the Threads engineering team is a former Twitter employee – that’s just not a thing”.

Twitter’s team is right in being worried about their competition, with the direct link between Instagram and Threads the new app has access to around 2.35 billion active users worldwide. For reference, Twitter has around 450 million active users. If Threads is successful in tapping into at least a fraction of Instagram’s user base Twitter will have to face strong competition.

It seems that Mark Zuckerberg and Elon Musk are turning to be real rivals as they compete not only in business but could possibly face each other in a rumored MMA match.

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